Proposal · prepared for Gold Reserves Jewellers · 18 May 2026
01
Three thousand five-star Trustpilot reviews, 34 years of family trading, none of it above the fold.
- What I saw
-
The current homepage opens with a stock Shopify Dawn product grid. The "UK's highest-rated goldsmith on Trustpilot" line and the 1992 founding date are buried two scrolls down on /about-us. There is no visible review count, no star rating, no shopfront photo, and no mention of three South Wales locations in the first viewport on mobile.
- What the rebuild does
-
The hero leads with the family name, the 1992 founding date, the 3,142 five-star reviews count, and the three shops by name. The Trustpilot rating renders as a real star row (server-rendered, picked up by Google), not a client-side widget. The crown wordmark anchors the header.
Trust signals · 0 above fold → 4 above fold
02
Three high-street shops, no per-location schema, no maps, no opening hours markup.
- What I saw
-
The live site has one `Organization` JSON-LD block with no address, no phone, no opening hours. Three physical shops in three different markets, none of them identified to Google as a LocalBusiness. The /opening-hours page is a paragraph of plain prose. Search "gold reserves llanelli" on a phone and the Google sidebar pulls from Cylex, not from the site itself.
- What the rebuild does
-
Three `JewelryStore` JSON-LD blocks (Swansea, Llanelli, Cardiff), each with full PostalAddress, telephone in E.164, opening hours per day, and AggregateRating from the per-location Trustpilot counts. A real Google Maps embed per shop in the visit block, not a styled illustration of a map.
Local schema · 0 shops → 3 shops
03
The XRF process and the 175 kg gold-recycled-per-year story are buried below the product carousel.
- What I saw
-
The single most distinctive thing about Gold Reserves, and the thing every gold-seller wants to know, is that valuations run on a non-destructive X-ray fluorescence rig rather than a scratch or acid test. That fact sits on /pages/sell-jewellery, three clicks deep. The environmental angle (over 175 kg of gold recycled in a year, equivalent to nearly 200,000 tonnes of ore not mined) is buried below the product carousel.
- What the rebuild does
-
The gold-buying counter is the second section of the homepage, not the eighth. The XRF process is explained in three short steps with the technical terms intact. The 175 kg figure is given typographic weight as a number, not a sentence. Peter Middleton's BSc in Environmental Conservation appears next to the recycling narrative.
Specialism position · below fold → second section
£2,000 Fixed for the rebuild, one-off.
£150 Per month for hosting and ongoing care.
£50 Optional. Embedded chatbot trained on FAQs.
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- One round of revisions before launch
- DNS cutover handled (you keep the domain in your name)
- 30 days of post-launch tweaks at no extra cost
- Source code handed over on day 60 (you own everything)
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three South Wales builds this quarter, and first confirmed wins the slot. If I do not hear back by 28 May 2026, the proposal site comes down.
See the live rebuild ↗
A working preview you can click through · opens in this tab